In Sales & Marketing

Video Marketing Tips For Your Salon Business

Anyone who is trying to make a go at a business in the beauty, health and well-being industry right now, will know how difficult it is to earn enough of a wage to warrant the long hours and effort it takes to build and sustain a business.

The economy as it is today, means that consumers will choose to make cut-backs wherever they can and personal grooming services are usually the first to go.

You need to step up your game if you’re going to be in with a chance of enticing and keeping the right customers.

The best way to do this is to ramp up your video marketing effort and become much more visible to your star clients.  I hate to break it to you, but no one is going to come knocking on your door and hand you the right kind of business, you need to be strategic and seek it out.

Recording short films and posting them across social media and on your website is a tried and tested method of growing followers, sales and profit!

Facebook Live is a great start for any health, beauty or salon business.  Here, Facebook share their top tips for recording ‘live’ videos.

If you’re going to dive into using Facebook live for your salon business, you’ll need to give your fans advance warning before you go ahead. Here’s what they advise:

“Build anticipation by letting your audience know when you’ll be going live with a written post. We’ve found one day’s notice gives people the right amount of time to tune in.”

So why do you shy away from talking in front of a camera?

You’ve seen it works for others, but you just can’t seem to get your act together. You hate public speaking. Your nerves always get the better of you and you hate the way you sound on film! You look silly! It will put people off choosing your services if they see how you come across on video. So you’re better off leaving it to the people that can do it and you’ll stick to the more traditional methods of marketing, like your newsletter.

How wrong can you be!

First of all, this is not about YOU! Your business is there to provide solutions and make a positive difference for your clients.

No one cares if you stutter, forget your words for a moment or giggle a bit.  Your clients want to know:

  1. HOW you can help them.
  2. WHAT you can do to help them.
  3. WHICH challenges you can provide solutions to.

Video is the quickest and most popular way to share your message with all of this with your customers.

To put it bluntly, you’re just fading into the background with all of the thousands of other tired and dreary health and beauty businesses if you ignore this opportunity, and that’s fine if you’re happy just ticking along, making a few bob.  If you’re serious about the success of your business, you need to get over this hurdle, face your fears and start to see the difference it will make for your business!

If this sounds all too familiar to you, don’t worry! We have created the ideal solution.  Our online course will help you overcome the worry you feel about promoting your business through video.

We’ll hold your hand and get you to the point of creating your first video and equip you with a fool-proof plan that you can use again and again, when you record videos for your business in the future.

Here are some tips from Clare Jones, Bright Light Film.

Clare from Brightlight Media shares her knowledge on the importance of creating video for your salon business in her blog post

And Winslow Skincare share why it works for their salon business too:

“So I know that if I want to promote or give information on a new skincare treatment, a video wins hands down every time on ‘click-throughs’.   A short explanatory video gives my clients the opportunity to learn in just 2-3 minutes what results they can expect to receive from the treatment, they see footage of the treatment being performed on a client which curbs any anxiety or nerves as they know what to expect and it builds their confidence in me and Winslow Skincare.  I find that clients watch the film and actually make the decision there and then to book a course because all of their questions are answered. It is just a case of meeting us in person to finalise the booking so it’s easier for everyone.”

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