Marketing your beauty business doesn’t need to be difficult.
People will always want to look good no matter what’s going on in the world. The beauty business is fairly recession-proof because demand is pretty much guaranteed.
However, it’s not all plain sailing, beauty is a fiercely competitive market and your rivals will push you all the way for every pound. So, what’s the secret to successful marketing in the beauty business?
These simple steps will help give you the edge and keep the cash flowing in.
Presentation is everything
It’s not just your clients that need to look good, so does your marketing. Everything that represents your business, including your website, social media, leaflets and business cards needs to look stylish and polished. Remember, you don’t get a second chance to make a first impression.
Sell benefits not features
Clients are only interested in what’s in for them. You can be justifiably proud of the organic integrity of you products but what your customer really wants to know is ‘will it make me look good?’ Always talk about what your customer wants and not what you want to sell them.
Everyone says they’re the best, the number one, etc. etc. Because everyone says it, customers take no notice, it’s just ‘background noise’. So how do you stand out from the crowd? By being different. Think about what sets you or your business apart from the competition. Don’t worry if it’s something odd or quirky, as long as it’s not negative, it’s fine, it gives your business personality and makes it interesting.
The Proof of the Pudding
Everybody reads reviews. Especially your customers. Good testimonials are worth their weight in gold, so ask for them and use them. Make sure they can be easily found and if possible feature the best ones in your marketing material.
About The Author
With a wealth of experience that encompasses every kind of economic climate, including three recessions, Cantor Hindson really have seen it all before and know that whilst market conditions come and go and new communication channels constantly emerge, the principles of effective marketing never change.