Building Your Own Beauty Business Website with Angie Davies, Pink Frog Creative.
In today’s world having a good, and user friendly website is in fact essential, especially in the health and beauty industry. But what it often boils down to is cost.
If you are on a budget and sometimes even if you aren’t, then maybe you should take advantage of the world of WordPress, or similar platforms that are available out there and just see what you can do.
It won’t cost you anything but your time, and with most websites being built on WordPress these days, it will only help you, even if you do bail and get a professional in to finish the build.
Please remember to be sensible though. Make sure that you take into account how much your time is worth at the outset as, if you are charging and can earn, more per hour than it will cost you to get your website created by someone else, it might be more cost effective for you to do so. It’s a pointless exercise to lose money in order to save money.
Using a template
There are a plethora of templates available out there, both free and payable. The free ones can be very limiting, so it’s worth purchasing a good one that suits your requirements from the start.
Here are some simple steps that you can use to get yourself and your beauty business website heading in the right direction:
- Work out what you need from your website – do you need to embed video? Do you need ecommerce, and if not now, will you in the future? Put all of the things you want in a wish list, grade each element as essential, preferable and nice to have.
- Now, spend some time looking at free and payable templates online and cross referencing them against your wish list, this will help you pin down the right template for you.
- Once you have a selection of templates that meet all your requirements, you need to look at which one is best suited for your aesthetic preferences – are the colours right, or at least editable? Do you like the fonts and if not can you change them? Is the layout what you want, can it be adjusted?
It will take some time, but at this stage that is all it will have cost you.
- Once you choose a template, it’s worth sending a link to a web professional, along with your wish list and making sure that the template will do all that you want it to do, before purchasing (if it is a payable template). You may have to pay a minimum fee for this service, but it’s worth it to ensure you don’t buy something that isn’t right.
- If you are happy it ticks all the boxes – purchase it, then invest your time in learning how to use it – most templates are relatively simple, but the more complex the template, the more complex your editing dashboard will be. Do and learn as much as you can, as this will help you administer the site later, even if you do end up getting a professional to help you.
Why pay someone else to do the things you could do yourself.
- If and when you feel you have gone as far as you can, but there is still work to do before you launch, then now is the time to engage a professional to help you sort out those last few elements. It will cost you a lot less than getting someone to create your site for you from scratch.
Here’s a great way to check your websites performance:
Simply type your web address into this Google checker.
Angie Davies | Creative Director, pinkfrogcreative.com